How can Innovative Air Mobility improve social welfare?
IAM services may support faster medical logistics, improve accessibility and contribute to more efficient urban mobility. At the same time, their deployment raises important questions around noise, privacy, safety, affordability, social inclusion and the fair distribution of benefits.
IAM-CC explores both the opportunities and societal implications of IAM, helping ensure that future decisions are informed not only by technical and economic considerations, but also by societal needs, public values and fairness.
Project at a glance
100,000+
People reached through public awareness campaigns
€5M
EU Funding
3 Living Labs
Madrid, Milan, Coimbra
42 Months
June 2026 – November 2029
A technically mature solution is not automatically ready to become part
of everyday life.
Successful IAM deployment also depends on:
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whether citizens understand its benefits and implications;
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whether cities are prepared to integrate it into planning and governance;
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whether operators can respond to local needs and regulations;
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and whether benefits and potential burdens are distributed fairly.
IAM-CC therefore moves beyond measuring passive public acceptance. We develop a structured approach to assessing and advancing societal readiness through reflection, participation, evidence and continuous improvement.
The IAM-CC Societal Readiness Framework
Building on existing research, IAM-CC is developing a practical framework that helps cities, organisations and communities assess and advance their readiness for Innovative Air Mobility. Rather than focusing only on whether the technology is ready, we consider whether society is prepared to integrate IAM responsibly, fairly and in ways that create public value.
Technological
Readiness
Is the technology safe,
reliable and ready for deployment?
Organisational Readiness
Are organisations and public authorities prepared to plan, govern and manage IAM services?
Citizen
Readiness
Are communities informed, engaged and able to shape decisions?
Legal & Ethical Readiness
Are legal, ethical and regulatory aspects considered throughout decision-making?
5-step journey
The IAM-CC Framework translates societal readiness into an iterative process that helps cities and communities understand where they are today, identify priorities, and continuously improve their preparedness for Innovative Air Mobility.
Lasting impact through the IAM Competence Centre
IAM-CC is establishing the IAM Competence Centre as a European hub for knowledge sharing, capacity building and collaboration. Designed for cities, public authorities, industry, researchers and other stakeholders, it will ensure that the project's knowledge, tools and guidance remain accessible long after the project ends.
