
Innovation needs to work for society
IAM services may support faster medical logistics, improve accessibility and contribute to more efficient urban mobility. At the same time, their deployment raises important questions around noise, privacy, safety, affordability, social inclusion and the fair distribution of benefits. How do we make sure these questions are considered as IAM develops?
The societal readiness journey
IAM-CC follows a five-stage, iterative journey to assess and advance societal readiness for IAM. It reflects how cities and communities can explore needs and impacts, plan, design and evaluate IAM as evidence and conditions evolve.

1. Understand
Understand and reflect on the potential, benefits and implications of IAM.

2. Anticipate & Plan
Anticipate ecosystem needs and plan for environmental & socio-economic impacts.

3. Design
Design IAM infrastructure for safe and sustainable operations in digital twins.

4. Future-proof
Future-proof roadmaps and plans for large-scale IAM deployment.

5. Implement & Monitor
Guide implementation, monitoring and evaluation.
Supporting cities with practical tools and evidence
IAM-CC is developing tools and resources to help cities assess and advance societal readiness, understand the wider impacts of IAM, and support evidence-based decision-making and planning.
01
Societal Readiness Assessment & Analysis
A framework and digital tool to assess and advance societal readiness for IAM.
02
IAM Impact Quantification Platform
Tools to assess environmental, socio-economic, business and operational impacts of IAM.
03
IAM Competence Centre
A hub for open-access tools, training, and a community of practice.
04
Living Lab Evidence & Guidance
Real-world evidence and city-tested guidance from Madrid, Milan and the Coimbra Region
#UnderstandingIAM:
What could drones mean for our communities?
Hear directly from the people behind the project as they answer common questions and address public concerns about drones.












