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How can Innovative Air Mobility (IAM) improve social welfare?

Establishing a Competence Centre to help cities and regions assess and advance societal readiness for IAM. What could IAM bring to your community?

Innovation needs to work for society

IAM services may support faster medical logistics, improve accessibility and contribute to more efficient urban mobility. At the same time, their deployment raises important questions around noise, privacy, safety, affordability, social inclusion and the fair distribution of benefits. How do we make sure these questions are considered as IAM develops?

The societal readiness journey

IAM-CC follows a five-stage, iterative journey to assess and advance societal readiness for IAM. It reflects how cities and communities can explore needs and impacts, plan, design and evaluate IAM as evidence and conditions evolve.

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1. Understand

Understand and reflect on the potential, benefits and implications of IAM.

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2. Anticipate & Plan

Anticipate ecosystem needs and plan for environmental & socio-economic impacts.

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3. Design

Design IAM infrastructure for safe and sustainable operations in digital twins.

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4. Future-proof

Future-proof roadmaps and plans for large-scale IAM deployment.

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5. Implement & Monitor

Guide implementation, monitoring and evaluation.

Supporting cities with practical tools and evidence

IAM-CC is developing tools and resources to help cities assess and advance societal readiness, understand the wider impacts of IAM, and support evidence-based decision-making and planning.

01

Societal Readiness Assessment & Analysis

A framework and digital tool to assess and advance societal readiness for IAM.

02

IAM Impact Quantification Platform

Tools to assess environmental, socio-economic, business and operational impacts of IAM.

03

IAM Competence Centre

A hub for open-access tools, training, and a community of practice.

04

Living Lab Evidence & Guidance

Real-world evidence and city-tested guidance from Madrid, Milan and the Coimbra Region 

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News & Blog

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